Kent RO Systems IPO: Launch Date, Price, Size, Details, Everything You Need to Know

Kent RO Systems Limited, a household name in water purifiers, is stepping forward for its maiden public issue, marking a major milestone for the Indian consumer durables and home health sector. Established in 2007 and headquartered in Noida, Kent introduced reverse osmosis (RO) purification technologies to India and now offers a robust array of health-focused appliances, from water purifiers to air purifiers, vegetable cleaners, and modern kitchen tools.

The Kent RO IPO, comprising a full offer-for-sale of approximately 1 crore shares, is scheduled for listing on NSE and BSE, having received SEBI approval in June 2025. The promoters, Mahesh Gupta, Sunita Gupta, and Varun Gupta, plan to divest a 10% stake in the company, aiming to enhance brand visibility, corporate governance, and public transparency. With consistent financial growth and steady expansion into new appliances and international markets, Kent’s IPO is expected to draw significant institutional and retail investor interest.

This comprehensive blog analyses the Kent RO IPO structure, highlights its business and financial performance, explores sector opportunities, and outlines key considerations for prospective investors.

Kent RO IPO Dates & Launch Details

• IPO opening date: To be announced (Tentatively slated for mid-to-late November 2025)
• IPO closing date: To be announced (Typically three days after opening)
• Basis of allotment: To be announced (Within 3 working days post closure)
• Refund initiation: To be announced (Shortly after basis of allotment)
• Expected listing date: To be announced (Usually within a week following allotment finalisation)

Lead Book Running Managers: Motilal Oswal Investment Advisors Limited, JM Financial Limited

Registrar: KFin Technologies Limited

Kent RO IPO Price Band & Investment Details

• Price band: To be announced (Face value: ₹10 per share)
• Minimum lot size: To be announced
• Minimum investment: To be announced
• Maximum retail investment: To be announced

Kent RO IPO Structure

About Kent RO

Kent RO Systems is best known for introducing reverse osmosis technology to Indian households, modernising the water purifier segment. While water purifiers account for nearly 85% of revenue, Kent has diversified its offerings to include:

• Air Purifiers: Meeting urban clean air demand.
• Vegetable/Fruit Purifiers: Addressing contaminants in fresh produce.
• Kitchen Appliances: Ranging from mixers to home utility items.
• BLDC Fans (‘Kuhl’ Brand): New venture launched with a ₹300 crore investment.

Kent’s distribution spans 1,500+ distributors and 10,000 dealers nationwide, complemented by a broad after-sales service network and growing online reach. The company operates four advanced manufacturing units in Roorkee and Noida, with expanded exports to SAARC and Middle Eastern nations.

Kent RO Financials 

Revenue and Profit Table

Cash Flow Table

Key Highlights:

• Kent RO registered revenue growth to ₹1,178 crore in FY24, rising 8.7% YoY, with net profit surging to ₹166.6 crore from ₹97.2 crore (up 71%).
• Water purifiers remain Kent’s core business, comprising 85% of Q1FY25 revenue, with expanding contributions from air purifiers, vegetable cleaners, and fans.
• EBITDA margin improved to 15.5% in FY24 due to better cost management and product mix, though margins can be volatile due to input cost fluctuations.
• The company continues to invest heavily in new technology, product launches, and international expansion, with licensing for fans and partnerships in the U.S.
• High capex and competitive pressure from market leaders (e.g., Eureka Forbes, AO Smith) remain ongoing challenges for scale and market share.
• Kent’s IPO will not finance new growth, but the enhanced listing profile may support future brand-building and public awareness.

Sector & Market Context

India’s home appliance and water purification market is expanding rapidly with rising urbanisation, health awareness, and government focus on clean water access. Organised players like Kent, Eureka Forbes, and AO Smith compete for brand loyalty. Kent’s strong R&D, vast distribution, and after-sales network assure resilience in the face of competitive pricing and new entrants.

Key Considerations for Investors

Strengths

• Brand leader in water purification, health-focused appliances, and proven distribution
• Consistent profitability with gradual expansion to new product categories
• Vast after-sales network and increasing online reach

Risks

• Margin pressure and capex burdens could impact profitability
• Market competition from established leaders with deeper pockets
• IPO does not provide growth capital to business directly

Opportunities

• Diversification into BLDC fans and new appliances
• International licensing and exports for growth
• Brand expansion with public listing visibility

IPO Structure

• The IPO is a pure offer-for-sale (OFS); no new funds accrue to the company itself, since all proceeds are realised by promoting shareholders.​
• Post listing, promoters retain a substantial majority stake (approx. 89.8%).
• Aims to boost public float, fulfil SEBI’s minimum listing requirements, and enhance Kent’s profile as a widely held consumer brand.

About the Company

Founded in 1999 by Mahesh Gupta, Kent RO revolutionised India’s domestic water purification industry. Today, the company offers a comprehensive portfolio of health and hygiene appliances through robust manufacturing, distribution, and service channels across India and select global markets.

Kent RO IPO Analysis: Final Word

Kent RO’s IPO offers investors access to a leading Indian consumer brand in purification and healthy living. While the listing enhances visibility and governance, investors should weigh the offer-for-sale structure and lack of fresh capital against stable financials and future expansion bets.

Always consider personal investment objectives and consult trusted sources before making any decisions.