Transforming Portfolio Awareness & Automation at mStock

By Hina Qureshi, Digital Head, Mirae Asset Capital Markets

Empowering Customers in a Fast-Moving Digital Era

Today’s investors demand more than access—they expect real-time insights, seamless control, and actionable notifications that help them stay ahead of market movements.

At mStock, we’ve made it our mission to transform how customers interact with their portfolios. By embedding proactive communication, intelligent automation, and contextual alerts into our digital experience, we’re not just serving information but also delivering clarity, control, and confidence.

From Passive Notifications to Intelligent Engagement

Recognising the modern investor’s need for instant, reliable updates, we built a robust framework of 90+ automated triggers that alert users to relevant actions and updates - be it order execution, margin calls, regulatory changes, or profile activity. This isn’t limited to push notifications. Our proprietary ‘Key Updates’ section, prominently featured on the app homepage, ensures customers don’t miss what matters.

What sets this apart is our omni-touchpoint strategy—whether customers engage via app, call centre, or email, they receive the same consistent updates, elevating trust and reliability.

Our notification framework was designed for them and for the seasoned investors who need precise information at the right time.

Customers can personalise alerts - choosing to receive or mute updates across trades, mutual funds, profile changes, and more - giving them complete control over staying informed.

Why a Proactive, Automated Approach Is the Future

Traditional platforms have treated notifications as background noise. At mStock, we treat them as decision accelerators. Our automation delivers:

• Beyond Push: Alerts persist via the homepage until action is taken, ensuring critical events don’t get missed.
• Contextual Relevance: Notifications are timed and filtered for maximum user impact - not just volume.
• Strategic Alert Durations: Each alert is purpose-built to remain visible for the required period, enhancing utility.

This approach transforms alerts from passive updates into a living part of the user journey, supporting smarter, faster decisions.

What We’ve Learned - and What’s Next

Early data validates our approach. Customers report higher confidence in their decisions, reduced support dependency, and better visibility into their portfolios.

Here’s where we’re headed next:

• New Triggers: Integrating alerts for advanced tools like trading APIs and option strategies.
• Predictive Intelligence: Using AI to detect potential losses based on behaviour patterns, and nudging users with timely, personalised insights.
• Off-App Engagement: Extending proactive alerts to WhatsApp, SMS, and other emerging channels, meeting customers where they are.
• Smart Timing: Enhancing notification logic to deliver updates when they’re most relevant—whether during trading hours, or just before tax deadlines.
• Document Automation: Auto-dispatching key reports like capital gains and tax filings, reducing effort during compliance-heavy periods.

Each move is grounded in feedback loops. We listen, iterate, and act because real innovation is responsive.

We are building towards a future where every investor feels equipped, empowered, and ahead of the curve—not just through better features, but through predictive, proactive, personalised engagement.

As digital expectations evolve, so will we. Because the future of trading isn’t reactive—it’s responsive, intelligent, and deeply human at its core.

About the Author

Ms. Hina Qureshi brings over 20 years of rich experience in the financial services industry, consistently demonstrating a proven ability to enhance digital revenue. Her expertise spans digital acquisition, revenue growth, program management, product development. Prior to Mirae Asset, Ms. Qureshi held leadership roles at Motilal Oswal Financial Services, Aditya Birla Group, and Bonanza Group, cementing her status as a seasoned industry expert at the forefront of digital evolution in financial services.